Submitted by: Submitted by dictcncn
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Words: 635
Pages: 3
Category: Business and Industry
Date Submitted: 04/23/2013 08:32 PM
Assessment – Marketing Case study
The assigned Business: The Warehouse Group Limited (Prominent New Zealand company )(Require 900 words number in total)
Entrepreneurial marketing requires the ability to understand market concepts and then to apply them to a business situation. This assessment requires you to academically research and define key marketing concepts, to apply them to a prescribed business (through actual or realistic examples). The topics you will be expected to research, define, reference and apply include:
|Topic |Comments |Possible |
| | |Marks |
|Competitive Advantage | 100 words | 5 |
|Definition (paraphrased into your own |You need to analyze, evaluate it and give some your own opinion about what/why/how, do not just put |0 1 2 |
|words) |the bullet point as required directly. | |
|Application (to the assigned business) | |0 1 2 |
|References (APA) | |0 1 |
|Total Product/Service | 50 words |3 |
|Offering(core/actual/augmented) | | |...