Marketing Review Questions

Review Questions

1. Apply Henri Fayol’s five rules of management to the Coca-Cola case.

2. Consider the following quote from Coca-Cola’s statement on diversity: “We embrace our commitment to diversity in all its forma at the Coca-Cola Company as a core value. Diversity-of race, gender, sexual orientation, ideas, ways of living, cultures and business practices-provides the creativity and innovation essential to our economic well-being. Equally important is a highly motivated, healthy and productive workforce that achieves business success though superior execution and superb customer satisfaction.” Relate this quote to the case and to the behavioral approaches to management.

3. How does Coca-Cola score on the eight attributes of performance excellence?

4. Do you think Douglas Daft will be successful in regaining the growth and value experienced under Roberto Goizueta?

You Do the Research

1. While stock prices have declined since 1998, what has happened to revenues and income over the same period?

2. What are Coca-Cola’s underlying beliefs? See the following website: www2.coca-cola.com/ourcompany/ourbeliefs.html.

3. Read Coca-Cola’s statement on diversity. What insights does it provide? See the following website: www2.coca-cola.com/ourcompany/ourdiversity.html.

1. Apply Henri Fayol’s five rules of management to the Coca-Cola case.

Coca-Cola has implemented all five of Henri Fayol’s rules of management. Coca-Cola has completed a plan of action for their future. They had a organized way to implement their plan that allows mobilization of their resources. They have 24 division and operations presidents, employees and partners world wide that are ready to implement their strategic plan. The plan allows them to coordinate the diversity, share information and resolve problems. Foresight, organization, command, coordination, and control, Coca-Cola has all five rules of management.

2. Consider the following quote from Coca-Cola’s...