Research

OUTLINE

INDUSTRIAL MARKETING – RECENT TRENDS

1. Thesis: To develop an effective Marketing plan and satisfy many objectives of the target markets, an Industrial marketer needs to: Understand industrial markets, know the Strategies and the Recent Trends of Industrial Marketing.

2. Understanding Industrial Markets

2.1 Demand Issues

2.2 Organizational Buying Behavior

3. Strategies of Industrial Marketing

3.1 Targeting the Right Clients

3.2 Sticking to the Plan

4. Recent Trends in Industrial Marketing

4.1 The Economy

4.2 Business Networks and Technology

5. Conclusion

BIBLIOGRAPHY

INDUSTRIAL MARKETING – RECENT TRENDS

Nowadays Industrial Marketing constitutes one of the largest markets, is also referred as Business-to-Business Marketing or Organizational Marketing and consists in the marketing of goods and services by one business to another which includes: manufacturing companies, government undertakings, private sector organizations, educational institutions, hospitals, distributors, and dealers. One of the important points in Industrial marketing is to create value for customers with products and services that focus on customer’s needs and objectives. To develop an effective Marketing plan and satisfy many objectives of the target markets, an Industrial marketer needs to: Understand industrial markets, know the Strategies and the Recent Trends of Industrial Marketing.

The behavior of the industrial market demand is dependent on the nature of demand in the consumer markets; thus industrial demand is derived in nature 1. Others kind of Industrial demand are Joint demand, fluctuating demand, and stimulation of demand. Some aspects that affect Industrial demand are: the price of the product, the price of complementary products and substitutes. Industrial markets are also characterized by oligopoly. End consumers, business conditions, and price are the important factors that influence industrial demand.

A thorough knowledge...