Marketing Mix

TRIDENT UNIVERSITY

COURSE: MKT301 MODULE 3 CASE ASSIGNMENT

PROFESSOR: THOMAS KLEIN

KERESHA ALLWOODLOGAN

PRODUCT 1: AUTOMOBILES: FORD FIESTA

PRODUCT 2: CANNED SOUPS: CAMPBELL'S CHICKEN NOODLE

In the marketing mix, place is a major element to the success of a product. For this reason, the idea of place has been significantly analyzed A major portion of this concept is that of distribution. Basically, this means how the product is transmitted to the consumer. For the producer, this involves the entire process of getting the product from the point of production into the consumers' hands. From the consumer standpoint, no intermediaries are seen, just the final selling point. For this reason, the final selling point may be viewed as most vital to the long-term viability and reputation of the producing company. Different strategies can be pursued based on the specific market type.

The good nature of a product is of course, very important to any endeavor. Yet consumer access is equally important to determining the success of a product. First, a few matters relating to distribution will be discussed. Then, the distribution models proposed for the Ford Fiesta and Campbell's Chicken Noodle Soup will be contrasted and analyzed the most direct form of selling can be illustrated by a schoolchild's lemonade stand. The consumer directly purchases from the primary producer. However, in real life, such a simple method is seldom seen. This is due to the realities behind distribution economics. A level of good efficiency is needed so that customers can rely on regular access to the product in order to build brand loyalty. Yet in order to maximize product visibility and market size, some sort of reseller is often needed (Christ).

Going to one of the example products will illustrate this. If Campbell's company decided to sell its Chicken Noodle Soups through a special company-owned network of stores, this...