Video Analysis

Marques Alexander

Marketing

Professor Michelsen

March 30th, 2013

Points of Difference

Market Segment | Points of Difference | Specific New Ideas |

Local Community | * Buy vehicles from local dealerships * Service on vehicles done by in- town mechanics * Vehicles are inspected at the beginning and end of every shift * Vehicles are cleaned and fully detailed every morning | * Organize group trips to parks, zoos, casinos, etc. * Offer first aid classes with local fire department and ambulance companies * Help with transportation to and from grocery stores, pick up prescriptions and deliver them as well |

Doctor’s Offices | * Know their patients will arrive on time and be picked up in a timely manner * Effectively communicate with the offices of delays, accidents, traffic | * Pick up prescriptions, referrals, and other documents as needed * Help promote for offices that help promote our services |

Families | * Assured of their loved ones safety while riding with us * Can rest easy knowing their family member is being well taken care of * Low cost, reliable transportation | * Communicate with families on changes with see with their family member * Relay any information from a doctor’s appointment as necessary |

Product Lifestyle

Since Transportation 4 You is a new organization, we will be in the introduction phase of the lifecycle. Because of this, we will not focus on our competition right away, as we want to build our name within the community and focus on marketing our great services that are far apart from the rest. Although our concept may be the same as others, the way we offer our services sets us apart from the competition. Our goal is to maintain our great service and build upon that and then offer new services within the community. While our main objective is to keep costs down, we want to also grow each year to where we will have more than just one base location.

Branding

Our logo is...