Inf 490

(1) How can information itself provide a competitive advantage to an organization? Give examples.

In order to survive in the changing environment, organization should create a competitive advantage and to achieve competitive advantage, information is important for any company.

* Recognizing the environmental and organizational changes quickly, even before other competitors will give an organization a competitive advantage. This is because organization can react and can make necessary changes to their activities before other competitors by using that information. Being a first mover will increase the profitability of the company.

E.g. - Sirasa super star, Millionaire

- Cosmetics and cream producers like: Nature secret and Janet will introduce different types of creams based on the changing needs.

* Information gathered from the market will help the organization to determine the most suitable price of the products. So if they can sell their products at a price which is slightly lower than the price levels of competitors, it will create a competitive advantage to the company.

E.g. Keels super - “we are lower than the lowers”.

* Information will help the organization to introduce change before other competitors. Differentiation from others is important for an organization to attract more and more customers.

E.g. - Etisalate try to differentiate from others by giving more advantage to their customers.

- Apple phones, laptops

- Rolex wrist watches

* Information collected about the competitors from the sources like: annual reports, interviews with analysts, statements by managers, press releases, etc will help the organization to identify the drivers and the capabilities of the competitors. It enable the firm to realize their competitors objectives, future potentials, their current strategies. By using those information...