Team Dynamics

| 2013 |

| Business marketinggarth long 24270679

|

[assignment 1] |

Description of key elements and discussion of the use of these for the purchasing decisions making them fundamental to responsive business marketing strategy |

Introduction

In today’s world, this is more globalised and ever changing in the business sense, organisations around the world are finding it more difficult not only with competition but also to be managed efficiently and effectively by their management tiers. Park and Burn (2003) confirm that a comprehensive understanding of the organisational buying behaviour is indeed a crucial part of business marketers to reach their customers both effectively and efficiently. In essence, this means that marketer’s strategies must indeed be configured to work congruently with the processes and situations that their customers and consumers face. In today’s business world it is very volatile, effecting organisations both externally and internally. These changes also affect the buying process. Wind and Thomas (2001, p239) have also suggested that the buying process in organisations and the buying centre tend to vary between two distinct factors. These being idiosyncratic this includes personal, interpersonal, organisational and finally environmental conditions. The second factor being, the buying situation which deals with whether it is a new task, a modified rebuys, or straight rebuys. A clear and concise explanation of responsive business strategy, which will have relation to, the steps in the buying process. Knowledge and understanding of these terms and theories are relevant, as marketers have to make sure that the strategies are appropriate and correct in terms of their response

Body

Kotler (1999, p1) makes justifications of the importance of responsive marketing and the ever changing market. The organisational buying process is split into eight parts (Hutt et al, 2008). First is problem recognition, this may occur and originate...