Executive Summary Example

Executive Summary

The aim of this project is to sell environmentally friendly cleaning products. Earthly Clean has been founded by Devon McGregor. The company has been registered as an Illinois LLC.

The Products

Earthly Clean sells a complete line of non-toxic, environmentally friendly cleaning supplies for all possible household uses. Earthly Clean is finalizing a contactual agreement with a major cleaning supply manufacturer for the production of a complete line of private label products. Product prices will be quite competitive since Earthly Clean is buying direct from the manufacturer. Another feature of this relationship which is of significant value to Earthly Clean is the willingness of the manufacturer to allow Earthly Clean to place orders as small as £150. This will assist Earthly Clean in their goal of efficient inventory management. Products that will be part of the initial product line include: all purpose soap, bathroom cleaner, basin/tub and tile cleaner, detergent, window cleaner, bleach, laundry liquid and a variety of different air fresheners. Earthly Clean is able to offer competitively priced products that are of the highest quality.

The Market

Earthly Clean will sell products to two customer segments. The first segment are individual consumers who are purchasing the products for personal (household) use. These individuals are environmentally conscious consumers who are looking for non-toxic cleaners for their home. demographics for this group are younger, politically liberal people who are interested in making an individual contribution to the betterment of our environment.

The second target segment is a select group from within the first segment of individual customers. Some of these individuals will be recruited to become distributors of Earthly Clean products. A distributor is a person who sells the Earthly Clean products on their own to their own set of customers. This segment is taken from the actual consumers that purchase and...