Becton

Introduction

* Becton Dickinson(BD) is a medical tecnology company. BD manufactures and sells a broad range of medical supplies, devices, laboratory, equipment and diagnositic products.

* In 1991 that about 64 health care workers were infected with the AIDS virus each year as a result of needlestick injuries.

* In 1988, BD decided to market only one size version of the protective sleeve. (standard syringe and capital outlay)

* In 1998, Retractable Technologies, Inc., unveiled a new safety syringe call Vanishpoint syrine. It get a highest rate from ECRI.

Stakeholders:

* Hospitals, Nurses, BD Company, Retractable, Patients

Dilemmas:

* If BD Company produce more sizes syringes, then the standard syringes will be influenced.

* If BD Company did not produce, then more sizes syringes, more nurses will be injured.

* If hospital buy Safety syringe from Retractable, then hospital needs to pay high penalties.

* If hospital did not buy safely syringe from Retractable, then more care workers will be injured.

Question: As a consumer, what problem do you always face in market?

Answer: Dangerous and risky products

* Deceptive selling practices

* Poorly constructed products

* Failure to honor warranties

* Deceptive and unpleasant advertising

Question: How do you think the relationship between syringe’s manufacturer and the syringe users?

Answer: The view that the relationship between a medical manufacturer and its users is a contractual relationship, and the firm’s moral duties to the customer that those created by this contractual relationship.

The contractual view of business firm’s duties to consumers:

* The duty to comply

* The duty to disclosure

* The duty not to misrepresent

* The duty not to coerce

Duty to comply: Reliability, service life, maintainability, and product safety

Duty of disclosure: An agreement cannot bind...