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V (Pvt) Ltd – Company at a glance

Based in a European country (SK) outside the Eurozone, V is a travel business that offers 3 holiday products, and has a network of 50 branches throughout SK.

| V Private Limited (SK$ 250M): 60% online, 40% branches |

Products: | Package | Adventure | Prestige Travel | Support Product |

Revenue %:

| Revenue SK$ million | Revenue (%) |

Package | 90 | 36 |

Adventure | 60 | 24 |

Prestige Travel | 95 | 38 |

Support Product | 5 | 2 |

| 250 | 100 |

Offering:

Holiday products:

1) Package- Provides accommodation in hotel and self-catering apartment.

2) Adventure- Provides cheap adventure based holiday and inexpensive back-packing holiday in Europe and Asia.

3) Prestige –Provides accommodation in up-market international hotel chains across the world.

4) Support products:

i. travel insurance

ii. foreign currency exchange

Target Customer:

1) Package: Mainly for family with children aged up to their late teens.

1) Adventure: Mainly for people aged between 20 and 30.

2) Prestige travel: Mainly sold for couples whose children have grown up and left home.

Service model:

1) Direct personal services through its branch network

2) Online booking

Board composition and responsibilities

90 million SK$0.10 (10 cent) shares outstanding

The branch managers all report directly to the Operations Director. In addition, the Operations Director is responsible for liaising with airlines and hotels which provide the services offered by V’s promotional literature.

The IT Director is responsible for V’s website and online enquiries and bookings.

The Finance Director is responsible for V’s financial and management accounting systems and has a small team of accountancy staff, including a part-qualified management accountant, reporting to her.

The Human Resources Director has a small team of staff reporting to him.Staff: 550 full time equivalent...