Customer Satiffaction

A STUDY ON STRENGTH, WEAKNESS, OPPORTUNITIES & THREATS OF CHENNAI TRADE CENTRE, CHENNAI

By

M.SIVA KUMAR

REG. NO: 412512631131

Of

SRI SAI RAM ENGINEERING COLLEGE

A SUMMER PROJECT REPORT

Submitted to the

FACULTY OF MANAGEMENT SCIENCES

In partial fulfillment of the requirements

For the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

ANNA UNIVERSITY

CHENNAI – 600 025

AUGUST 2013

BONAFIDE CERTIFICATE

This to certify that the project work entitled “A STUDY ON CONSUMER PERCEPTION AND EXPECTATION OF SERVICE QUALITY IN PIZZA PRODUCTS” by M.SIVA KUMAR [REGISTER NO: 412512631131] in partial fulfillment of the requirement for the award of Master of Business Administration by Anna University during the academic year 2012– 2013

Mr. S.Vasanthakumar Dr. K. Maran

Guide Name Director, SIMS

DECLARATION

I, M.SIVA KUMAR, hereby declare that the summer project report, entitled “A STUDY ON CONSUMER PERCEPTION AND EXPECTATION OF SERVICE QUALITY IN PIZZA PRODUCTS”. Submitted to the Anna University, Chennai in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION is record of original and independent research work done by me during August 2013 under the supervision of Mr. S.VASANTHA KUMAR, Department of Management Studies, and it has not formed the basis for the degree or other similar title to candidate of any university.

M.SIVA KUMAR

ACKNOWLEDGEMENT

With the divine blessing of god, I take immense pleasure in stating the acknowledgement for this project. I express my deep gratitude to MJF. Ln. LEO MUTHU , Chairman, PROF.V.R.RAJAMANICKAM, Managing Director and SRI. SAI PRAKASH LEO MUTHU CEO, Vice Chairman, Sri Sai Ram Engineering College.

My special thanks to our college Principal, Dr.C.V.JAYAKUMAR for extending me moral support during the course of this work.

My special thanks to PROF DR.K.MARAN, Director, Department of Management studies for his motivation...