Woolley's Petite Suites

Woolley’s Petites Suites

Marketing Plan

Cherine Zakhary

Table Of Contents: Page:

Exclusive Summary ………………………… 3

Hotel Description ………………………… 4

Target Market ………………………… 6

Competitors & Substitutions …………………………. 10

Hotel Pricing …………………………. 13

Channels Of Distributions ………………………….. 14

Advertising & Promotions ………………………….. 16

Annual Budget ………………………….. 20

Budget Recommendations ……………….………….. 21

Executive summary

Woolley’s Petites Suites is a three diamonds privately owned hotel that has recently

suffered great losses caused by the September events. Woolley's management decided to

move on and reinvent the hotel, and focus on the selling of its suites and meeting

facilities to local mid-size companies, businesses, and possibly government agencies who

operate in the southern Orange County area. Woolley’s Petites Suites consist of 185

room suites, and 5 huge meeting facilities to serve all business needs. Woolley’s will be

the first hotel in the southern Orange County area to be exclusively sold as a corporate or

a business hotel, providing his business-traveling guests with many business related

services with the lowest prices in the market. Woolley's will specifically target the

market of business travelers who will be participating in business meetings, attending job

trainings or seminars in Orange County. Also Woolley’s will be used by those relocating

employees from different part of the country, or international companies employees

moving to Orange County during their resettling period.

Woolley’s will be sold to local businesses, companies and business travelers at a

corporate rate of $75 per night for its suites, as for its meeting facilities, they will be sold

at a low rate of $ 150 per day, including the free use of the digital audio and...