Manufacturing Cycle of Photo Gifts

Manufacturing Cycle of Photograph Gifts

Jennifer L. Pettas

Thomas Edison State College

Abstract

This paper reviews the manufacturing cycle of photograph gifts. The importance of cross-functional system integration, quality controls and shipping methods are supported through various online articles as well as text book material. The process outlined is for example purposes only and does not reflect a true and complete manufacturing cycle of any specific company. The basic product concept is based off of Shutterfly’s business model. System integration, ordering processes and options, production scheduling, quality controls and shipping and receiving options are not based off of Shutterfly’s existing model.

Manufacturing Cycle of Photograph Gifts

In this day and age, digital cameras are highly accessible and affordable. Most cell phones include digital cameras, allowing users to capture memories with a convenience in a more convenient way than ever before. While the memories have become easier to capture, you certainly do not want to drop off your digital camera, or worse, your cell phone, at a local drug store to print you pictures. In order to turn digital pictures into printed photos, many consumers have turned to online photo printing services such as Shutterfly. These services have taken photos to a new level. Easy to use tools allow users to create customized gifts, with meaningful memories that will last a lifetime.

In order to create such products, customers need a convenient way to customize the products they want. The production of items such as blankets, purses, wall art and jewelry boxes, requires the use of mass customization manufacturing techniques. These products are likely to be given as gifts and hold special memories for the recipient, which means quality products and service, are a top priority. From the time order is being placed, through delivery, the customer experience should be a pleasant one that encourages long-term customer...