M & M - Study

A Study on

“Consumer buying preference towards Mahindra Scorpio.”

(Mahindra & Mahindra Ltd , BANGALORE)

[pic]

Prepared by

Nipon Chakraborty

Registration No:

11010121086

Under the Guidance of Prof Jacob Alexander

In partial fulfillment of the Course-Industry Internship Programme (IIP) in Semester II of the Master of Business Administration (July 2011-13)

[pic]

Bangalore

[pic]

Master of Business Administration

Industry Internship Programme (IIP)

Declaration

This is to declare that the Report entitled “Consumer buying preference towards Mahindra Scorpio ”has been made for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Semester II (Batch: july 2011-2013) by me at Mahindra & Mahindra Ltd under the guidance of Prof. Jacob Alexander

I confirm that this Report truly represents my work undertaken as a part of my Industry Internship Programme (IIP). This work is not a replication of work done previously by any other person. I also confirm that the contents of the report and the views contained therein have been discussed and deliberated with the Faculty Guide.

Signature of the Student :

Name of the Student : NIPON CHAKRABORTY

Registration No : 11010121086

[pic]

Master of Business Administration

Certificate

This is to certify that Mr. NIPON CHAKRABORTY Regn. No. 11010121086 has completed the Report entitled “Consumer buying preference towards Mahindra Scorpio” under my guidance for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Semester II of the Master of Business Administration.

Signature of Faculty Guide:...