Supply Chain Management

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An Overview Of The Sunny Hotel Company Commerce Essay

Need help? ☎ 0115 966 7955 In 1995 Mr. and Mrs Gunes, owners of the Sunny Hotel/Spa and wellness Resort established the Hotel as a f amily owned business in Izmir Turkey. T he Hotel has grown at a very high rate of 200% during 2000 to 2006. T he owners of the Hotel, Mr. and Mrs Gunes said that secrete of their success is: “We believe that we have a dif f erent point of view than that of our competitors. Our f ocus is on our core competency in providing hotel management services. Although it can be dif f icult to determine one’s core competencies and boundaries of a company in the tourism sector, success of the business enterprise depends on this point. Functions that are not in one’s core competencies should be examined f or outsourcing to other f irms. Recently the Sunny Hotel’s owners have thought about outsourcing critical services. T he tourism sector has been rapidly expanding the f low of hotel management services; this f low has become more signif icant than the materials f low management f or us.” T hey also believes that, in Tourism sector f low of materials supports service management but f ocal point of this sector is managing the f low of services. In 2005 Mr Murat Var hired as a purchase manager in the Hotel. Mr Murat has an undergraduate and Masters Degree in business with six years of working experience as a purchase manager in a multinational hotel chain. Very soon af ter joining of Mr. Var, Sunny Hotel has become as the market leader. Interestingly at that time competitors of Sunny hotel was f acing problems in their services. T he abilities of the Mr. Var can be guessed f rom his perf ormance during that period. Mr Murat Var did some organisational changes af ter joining the hotel as a purchase manager. He separated the purchase of goods and services. He states that “T he...