Publicis

Publicis financial analysis report

bACKGROUND

Country

Publicis is a group from France based at 133 avenue des Champs-Elysées at Paris.

The creator of the group is Marcel Bleustein born in 1906. At 20 years old, in 1926 he decided to open PUBLICIS with the intention to transforming claims in advertising!

It establishes two important principles of modern advertising:

* It is not possible to deceive consumers, it is necessary to show the product as it is;

* Finding the smart way to make the product "speaks" to consumers.

In 1929, three years later, the staff has tripled and offices are moved to the boulevard de Strasbourg. At 23, the founder of Publicis is already a millionaire and owner of his first aircraft.

Competitors

PUBLICIS is the third biggest communication group in the world. Its competitors are WPP GROUP (LONDON) which is first and OMNICOM GROUPE (NEW-YORK) which is second. But the competitors are not only the ones which are in front of PUBLICIS; there are also the ones which are behind: INTERPUBLIC GROUP (NEW-YORK), DENTSU INC (TOKYO) which dreams to take its place!

Fusion

Publicis and Omnicom group’s said Sunday a merger to become the world's No. 1 advertising industry, before the British WPP. This approximation as «Publicis Omnicom Group" is expected to generate $ 500 million of economies of scale.

Take the No. 2 and No. 3, marry them, you will (probably) No. 1. The French group Publicis , the world number three advertising, and its U.S. rival Omnicom , the current number two, will merge to form a new industry leader, called Publicis Omnicom Group, said Sunday leaders of the two companies at a conference Press in Paris. The new group, which represents a combined 2012 sales of 17.7 billion euros ($ 22.7 billion) and a market capitalization of 26.5 billion euros (35.1 billion dollars) will see its shared 50/ 50 between the shareholders of both companies capital. Publicis Omnicom Group is listed on the stock exchanges in Paris and...