The Goal

Alex Rogo is facing the greatest challenges of his life. The situation has reached crisis point at the plant, and things have been rough at home for as long as he can remember. All the usual business indicators are pointing the wrong way. A chance meeting with his old physics teacher, Jonah, is about to change Alex’s life. With guidance from Jonah, his family, and a dash of common sense, Alex and his team uncover the fundamental principles of the Theory of Constraints. Flying in the face of traditional thinking, cost accounting, and accepted procedure and policy, they put the principles into practice to turn the crisis into an unprecedented success.

In this amazing novel you will uncover hidden secrets about yourself and your business as you share in this three-month journey from crisis to triumph. The story revolves around saving a manufacturing plant, but the principles used to save it apply to every industry and every kind of business. You will discover what The Goal really is for any business, including yours. You will challenge the accepted measurements and assumptions that have been lying to managers and business leaders for decades. You will learn new measurements, new assumptions and new thinking that – whilst seeming completely wrong to the old system – will bring your company more real success and real productivity than ever before.

You will finally have a clear and accurate picture of your business: whether it is really productive, whether it is really improving, and what to do to turn it around if it’s not. Because these principles are presented in a story, a novel, you will automatically start to look at things differently. The journey guides you through your own deductive processes, allows you to prove the theories to yourself, and then draw your own conclusions. Before you know it, you may find your own business – and your life – experiencing just as profound an improvement.

Alex’s Journey Towards The Goal

The Ultimatum

Bill Peach turns up early...