Bus 642 Week 5

2 Suppose you were preparing two-way tables of percent- ages for the following pairs of variables. How would you run the percentages?

a Age and consumption of breakfast cereal.

Histogram- Ages are the assigned values and columns based off percentage for the type of cereal

b Family income and confidence about the family’s future.

Pareto- It will take income and base confidence and will measure everything to 100% equality.

c Marital status and sports participation.

Cross Tabs- This works because there are in essence two variables to measure that coincide at random intervals

d Crime rate and unemployment rate.

Histogram or Cross Tab- histogram can make two columns one for crime rate and another for unemployment, this is if you can create an assigned value such as years to measure or area to consider. Cross tab could also be used since there are two variables and they could measure together or individually as needed.

7 Use the data in Exhibit 16-5 to construct a stem-and-leaf display.

a Where do you find the main body of the distribution?

The left side when AVG annual purchase is used as the value

b How many values reside outside the inner fence(s)?

Zero? Or I am confused

1 Build the management-research question hierarchy.

Penton Media has been having a decline in people returning the service reader cards, which indicates one of two things, either the marketing strategy is flawed or there is just overall reduction in reader inquiries. This decline leads to small sales leads and a potential drop in customer retention through arbitration. Several questions should be presented.

Are the read mailers an outdated form of customer response, with digital media such as email, facebook, twitter is there a better delivery method?

With the cost involved in the mailers and research, is it a viable option to even keeps or should they cut losses and eliminate the program?

What is the overall purpose and satisfaction rate for the readers and what would...