Bt Strategy

 Paper on Business Strategy for BT

STRATEGIC

 MANAGEMENT

  FUNDAMENTALS

Prof.

 Dr.

 Matthias

 Brauer

  This

 document

 features

 British

 Telecommunication’s

 (BT

 PLC)

 business

 model,

 external

 &

  internal

 analysis,

 strategic

 priorities

 and

 challenges

 for

 the

 future

 with

 possible

  recommendations.

G a u r a v

  N a m a n

  T u t e j a

  M a n n h e i m

  B u s i n e s s

  S c h o o l

  F u l l

  T i m e

  M B A

  ( B a t c h -­‐ 2 0 1 4 )

  0 1

  J a n u a r y

  2 0 1 4

Table of Contents

  -­‐

1. 2. 3. 3.1 3.2 3.3 3.4 4. 4.1 4.2 4.3 4.4 5. 5.1 5.2 EXECUTIVE SUMMARY ............................................................................................... 4 BRITISH TELECOM – INTRODUCTION ................................................................... 5 EXTERNAL ANALYSIS ................................................................................................. 6 GENERAL ENVIRONMENT ....................................................................................... 6 DRIVING FORCES ....................................................................................................... 9 FIVE FORCES ANALYSIS ........................................................................................ 10 KEY SUCCESS FACTORS ......................................................................................... 13 INTERNAL ANALYSIS ................................................................................................ 14 STATEMENT OF PURPOSE ..................................................................................... 14 BUSINESS MODEL ..................................................................................................... 15 CAPABILTIES &...