Marketing Management

Company Selection and Overview: Red Bull

Integrated Global Marketing: Red Bull

Red Bull Marketing Strategy

Red Bull launched a range of products that include Red Bull Energy Shots in 2009.

Marketing Mix

So as to meet the demands of the customers, the organization must center on the distinct marketing mix:

i. Product

ii. Place

iii. Price

iv. Promotion

Pricing Strategy

A premium pricing strategy would go a long way in augmenting the sales of this product. Due to the quality of the energy drink, consumers pay a premium price for the drink. The pricing strategy has focused on the overall demography in the African region (Mary, 2009). Through its policies, the brand will be maintained at fair levels of competition just like other energy drink competitors. Investigations on the macro and micro environment within which it operates and how they contribute to its success will be essential in understanding this new market. Formation of a macro analysis using the PESTEL framework that analyzes political, ecological, social, technological and legal environment of the organization.

Place

Marketing involves a whole range of activities concerned with collecting of information of a particular product in relation to customer’s demand. It is thus extremely crucial that a company adopts a marketing approach that ensures new and existing product development is tied closely with the needs and expectations of customers. The drink industry is extraordinarily dynamic. According to a report by Mary Chanel, there are unusually many trends that are coming up. The study on the place of location was made through the study of sales of energy drinks in the region (Mary, 2009). As such, the company will seek:

Marketing strategy - Branding

Red Bull energy drink company built a concept that was planned to the very detail. Each decision was made with an intended decision, in addressing...