Branding Strategy

Branding Strategy

Branding strategy for Specialized Tourist Product

Seric Neven attempted to define how branding strategy can remain the integrity of the specialized tourist brand through the productive assess of the business by the applied branding strategy in his 2014 article. Branding specialized tourist products is very complicate. Each tourist brand must be distinguish on the global market. Applying a proper branding strategy is the ultimate for a long term growth which have to go along with branding destination.

In the first section of this article, Neven claimed that suitable strategy is the most valuable intangible asset for the business because it is the only way to survive the competition on the global market. Shaping right branding strategy is the primary procedure for expected market positioning and deliver customer value. He also presented that model of shaping the branding strategy can be seen through communicational connection by using "Build primary demand" (BPD) model due to the novel branding strategy comprises interactive role in building company's business plans together with executive and coordinative tasks on all function. The other goals of this article is to represent the model of shaping the branding strategy which can provide appropriate choices for alleviate the market conflict.

In the second section of this article, He showed that the ordinary model of shaping the branding strategy in tourism have a lot of weaknesses because all the processes of differentiate tourist markets are difficult to fit in the formalized plans due to many variables that determine different resolving of market conflict, but the "BPD" model the brand plays the important role in the chosen strategy. A strong brand or brand image can affect the thoughts, emotions, belief in the customer's awareness and customer's perception. Adjustment the right branding strategy for specialized product is the primary goal to archive.

Furthermore, Neven also claimed that...