Us Senators vs E Cigarette Companies

US senators VS e cigarette companies

The U.S. Food and Drug Administration has proposed regulation of electronic cigarettes, but it may be several years before the regulations take effect. In addition, the proposal, which would ban the sale of electronic cigarettes to the age of 18, also does not prohibit advertising, products or seasoned online sales.

The US jury is still out on public health electronic cigarette long-term value. Electronic cigarette company says their product is designed to help adult smokers quit. Public health advocates are worried that they can act as a gateway to traditional cigarettes, the potential destruction of decades of efforts to eliminate smoking.

"Coincided with the recent flood of electronic cigarette marketing, growing awareness and use of electronic cigarettes youth," Democratic Senator Jay Rockefeller of West Virginia, chairman of the U.S. Senate Committee on Commerce Department said, Science and Transportation, held hear the matter.

During this period, the proportion of American teenagers using electronic cigarettes over 2011 and 2012 and nearly doubled between 2 million have tried the product, federal data show.

"Although the major electronic cigarette company reiterated their goal only adults, a large youth audiences still seem to get them loud and clear message," Rockefeller said.

Jason Healy, president of Blu eCigs, Lorillard Tobacco Company, a subsidiary of giant defend TV ads, said to be a substitute for adult smokers need to be notified.

Rockefeller, citing a recent report in Pediatrics found that youth exposed electronic cigarette advertising in the past two years, an increase of 256 percent on television. A report by the anti-smoking American Legacy Foundation found that last year more than 14 million young people see the electronic cigarette advertising on television, and print ads to see 9.5 million.

He is represented by Democratic Sen. Amy Klobuchar of Minnesota, who noted that the ad was...