Events Mangement

Brand personality

Johnson and Johnson, has a positive brand image. People trust J&J and know that their products are safe and that, in the eyes of the company, their customers are one of their top priorities. This helps to keep the brand image up for the company because the customers like to feel they are a top priority in the mind of the company.  Their segment includes a broad range of products used in the baby care, skin care, oral care, wound care and women’s health care fields, as well as nutritional and over-the-counter pharmaceutical products, and wellness and prevention platforms.It continues to expand its consumer health presence in emerging markets. Outside of the consumer health space, J&J continues to grow its presence and influence. Most apparent is the Medical Device and Diagnostic division’s acquisition of Synthes, a leading global medical device company. By merging Synthes with its Deputy franchise to form the new DePuy Synthes Companies, J&J has created the world’s largest, most innovative orthopedic and neurological business. Driven by its credo to improve the health and well-being of people around the world, J&J continues to demonstrate that a strong brand can help a company weather all storms.

Store brands/ Private Labels

Johnson and johnson has a store brand called “Red Cross” they offer first aid wound care products.

* Wound care

* Gauze and covers

* Tapes and wraps

* plaster

* band aid

* bandages

* medicine

* alcohol

Johnson and Johnson also have Johnsons BABY it offers baby essentials

Category

* baby skin care

* bath time

* bedtime

* natural

life stage

* newborn

* baby

* toddles

* mother

baby care need

* cleanse

* moisturize

* baby hair care

* diaper rash

* sunscreen protection