Defining Marketing

Running head: DEFINING MARKETING

Defining Marketing

Anthony Valentino

University of Phoenix

Marketing

MKT/421

R. Scott Bluemel

May 04, 2010

Defining Marketing

Marketing is more than advertising. Marketing involves perspective and insight: the building blocks of consumer and industry needs. This paper will examine the definition of marketing, the importance of marketing in organizational success, and three examples to support the writers’ explanation.

Marketing definitions:

A business can profit by selling inventory at a fluid rate consistent with minimal debt and building cash flow. Advertising is a form of marketing that may aid in allowing a business to sell inventory. Allowing a product to be introduced and repeatedly stated or shown (through advertising) to the consumer is a part of a marketing mix. Before arriving at this point, examine first what marketing is. The word “marketing” is simple in spelling, yet diverse in action. From this writer s viewpoint, marketing is a process of developing and promoting a product or service that will be profitable to the consumer and the industry.

Effective marketing establishes a valued relationship between the consumer and the industry. The consumer profits by purchasing an item as a valued want or need. The industry profits through sells of inventory as well as establishing and maintaining a long-term trusting relationship with the consumer that the product is worthy and reputable. The cell phone is an example of consumer and societal need. A consumer relationship has developed, blossomed and is continuing to expand and advance in ways that could only happen through effective marketing.

Marketing, according to Kotler and Keller, is “…. about identifying and meeting human and social needs (Keller, Kotler, 2009, pg.5).” The example of the cell phone typifies the Kotler and Keller marketing definition. A product was identified,...