Flipkart Strategy

FLIPKART Business Model and Strategy Framework

Mini Project I, Group-2

[ This report is part of the requirements for the Marketing Management Course PGP-2013]

Table of Contents:-

1. ABOUT THE COMPANY……………………………………………………………………………………………………………….2 2. BUSINESS MODEL……………………………………………………………………………………………………………………….3 3. SWOT ANALYSIS………………………………………………………………………………………………………………………….4 4. VRIO ANALYSIS……………………………………………………………………………………………………………………………5 5. PORTER’S ANALYSIS - Industry analysis and business strategy…………………………………………………….6 6. PEST analysis………………………………………………………………………..…………………………………………………….6 7. MARKETING STRATEGY……………………………………………………………………………………………………………….7 8. OPERATING WORK FLOW……………………………………………………………………………………………………………8 9. CONCLUSION………………………………………………………………………………………………………………………………8 10. REFERENCES……………………………………………………………………………………………………………………………….8

List of Figures:Figure 1: Flipkart Business Model…………………………………………………………………………………………………………….1 Figure 2: Popularity Trend Analysis………………………………………………………………………………………………………….5 Figure 3: Porter’s Five Forces Analysis……………………………………………………………………………………………………..6 Figure 4: Social Media Analysis of popular E-Commerce companies…………………………………………………………7 Figure 5: Flipkart’s Operating Work Flow…………………………………………………………………………………………………8

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1. ABOUT THE COMPANY

Flipkart was started by Sachin Bansal and Binny Bansal in 2007 with the objective of offering books to every single person connected to the internet. A few months later, the company sold its first book on its website John Wood’s “Leaving Microsoft to change the World”. Today it has diversified into other categories like consumer electronics, healthcare, apparels etc. Flipkart, headquartered in Bangalore, has a workforce of around 4,500 employees and operates from offices and warehouses in seven major Indian cities. Flipkart is ranked among the top 20 Indian Web sites most visited by the internet users. Some of the milestones achieved by Flipkart are: 1. It is the pioneer of...