Emails and Email Ettiquette

Emails

Types of Email

1. Marketing Emails

Definition

Marketing (or Bulk) emails stimulate your clients and leads. They contain informative / incentive messages. The recipient must agree to receive such emails.

However, the recipient does not make an explicit request for a message in particular. For example: he doesn't subscribe for the "November Newsletter", he rather subscribes to the "Monthly Newsletter".

Examples

Common examples of marketing emails:

* Newsletters

* Flash sales

* Sales/promotions announcements

* Etc.

2. Notification Emails

Definition

Notification email are also known as trigger, alert or auto-responder. They allow the user to be notified each time a particular event happens (or has happened). More generally, the notification email may be used in order to celebrate and/or mark an event.

Examples

Common examples of notification emails:

* Getting in touch a few days after registration

* Congratulations after a status change (first purchase, subscription...)

* Birthday email

* Shopping Cart Abandonment email

* Goods back in stock

* Discounts on recently browsed products

* Greetings after a purchase

* Feedback request after a purchase (product, service...)

* Email following up a purchase and proposing other items

* Series of greeting messages and/or hands-on account management messages

* Etc.

3. Transactional Emails

Definition

This is an expected message and its content is information that the client wishes to check or confirm, and not "discover". This type of email is not intended to optimize the customer relationship but to define it and mark it out.

Examples

Common examples of transactional emails:

* Welcome message / Account opening

* Shipment tracking and order status

* Order shipment confirmation

* Account termination

* Payment confirmation

* Invoice

* Etc.

4. Business Emails

Language

1. Watch closely for grammatical errors....