Operation Mgt

Introduction

Wace Burgess which is a member of the Wace Group has a leading presence in pre-press and print technology market. It has a large production of cards and has a great reputation of quality and responsiveness. They are trying to grab the market to be the number one ranked. Marks and Spencer is one of their customers which. Wace Burgess considers that if they will attain to supply Marks and Spencer effectively, this will be a big chance for them, for further development and a chance to get at the leading edge of the market. However, it’s a great challenge to evaluate the current facility whether they can respond to the order given by M&S and decide they take it or not.

This report firstly concentrates on the situation analysis and evaluates the SWOT analysis of the current condition of the company. The audit that follows about the strategic capabilities determination of the company is a framework to provide knowledge about the risks and rewards that they will occur, by getting the new order. Finally, recommendations about appropriate actions are provided in order for Wage Burgess to handle the order from Marks & Spencer.

Situation analysis

Wace Burgess is a company with excellent reputation for quality and responsiveness Wace Burgess, a business employing around 250 people, specializes in the colour printing of greeting cards, gift wrap, posters and folders. Their customers are mainly creative publishers, supplying retailers. The largest part of the Wace Burgess business is the production of three types of greeting cards:

* Christmas cards,

* Every day cards and

* Special day's cards.

The company has adequate equipment, expert staff and all the departments of the production are well organized.

Recently the card market mainly comprised specialist publishers. The real chance for the company, for further expansion, came in the autumn of 1994 by supplying a big retailer, Marks and Spencer. The order should be received...