Research Analysis on Air Care - Us - August 2014

Air Care - US - August 2014 Though air care products enjoy a relatively high incidence of use, category sales have fluctuated in recent years and were flat during 2013-14. Consumers approach shopping the category with a cost-savings mindset and this has kept growth tempered. Continued integration of added functional benefits as well as new product innovations will be needed to reinvigorate air care sales. table Of Content

scope And Themes

what You Need To Know definition data Sources sales Data consumer Survey Data abbreviations And Terms abbreviations terms

executive Summary

the Market figure 1: Total Us Retail Sales And Fan Chart Forecast Of Air Care Products, At Current Prices, 2009-19 market Factors consumers Still Looking To Save Despite Growing Confidence In Economy growth In Black And Hispanic Populations Will Help The Air Care Market segment Performance figure 2: Total Us Retail Sales And Forecast Of Air Care Products, By Segment, At Current Prices, 2011-16 market Players figure 3: Share Of Mulo Sales Of Air Care Products, By Leading Companies, 2014 the Consumer aerosols And Scented Candles Are The Most Popular Air Care Products figure 4: Air Care Product Usage, May 2014 scent And Price Top Consideration For Air Care Product Users figure 5: Top Air Care Product Attributes, May 2014 consumers Prefer Spice/ingredient Scents consumers Have An Interest In A Number Of New Product Benefits And Innovations figure 6: Interest In Buying And Willingness To Pay More For New Air Care Products And Attributes, May 2014 what We Think

issues And Insights

reinvigorate Candle Sales the Issues the Implications expand The Current Market With New Products And Functional Benefits the Issues the Implications better Engage Male Consumers the Issues the Implications

trend Application

trend: Mood To Order trend: Objectify trend: Prepare For The Worst

Air Care - US - August 2014

market Size And Forecast

key Points sales And Forecast Of Air Care...