Afia

WESTMINSTER INTERNATIONAL COLLEGE

ASSIGNMENT TWO (2)

NAME: GLADYS OWUSU AMPOMAH

MODULE TITLE: STRATEGIC MANAGEMENT

PROGRAMME: BABS

SEMESTER: SIX

STUDENT ID: 0275SPSP1012

LECTURER: FRANCIS ASIRVATHAM

Contents

1.0 ABSTRACT 3

2.0 INTRODUCTION 3

2.1 ABOUT GOOGLE 3

MANAGEMENT TEAM 3

MISSION AND VISION 4

3.0 LITERATURE REVIEW 4

3.1 DEFINITION AND MEANING OF STRATEGY 4

3.1 STRATEGY DEVELOPMENT 4

3.1.1 EMERGENT STRATEGY FORMULATION 5

3.1.2 INTENDED STRATEGY FORMULATION 6

4.0 STRATEGY DEVELOPMENT BY GOOGLE 6

4.1 EARN 8

4.2 ENTICE AND DEFEND 8

4.3 Expand the Pie 9

4.4 EXPERIMENT 9

5.0 PORTERS FIVE FORCES and ITS APPLICATION TO GOOGLE 10

Five Forces 11

4.1 Barrier to Entrant 11

4.2 Competitive Rivalry 11

4.3 Supply Power 12

4.4 Buyers Power 12

4.5 Threat Substitution 13

5.0 GENERIC STRATEGIES AND ITS RELEVANCE TO GOOGLE 13

6.0 FINANCIAL ANALYSIS 15

6.1 Additional Facts 16

6.1.1Non-substitutable Abilities: 16

6.1.2 Uncommon Abilities: 16

7.0 RECOMMENDATION 17

9.0 LLIST OF FIGURES 19

Bibliography 19

1.0 ABSTRACT

The past few decades have seen the reception and dissemination of modern advancements techniques via a mixture of hierarchical and industrial connections. Notwithstanding the critical academic examination concerning the open developments significance to a firm’s strategic management procedures, a very detailed understanding of the open advancement skeleton is still essential.

This study will contribute to the various articles by giving a new, hypothetical and down to earth prognosis of the open development system. In particular there will be a direct research attempt to evaluate Google and analyze how the various methodologies are being used. There will also be a detailed analysis of the micro practices and how these strategies have evolved over the past 3 to 5 years.

2.0 INTRODUCTION

2.1...