Extreme Entrepreneur Tour - Case Questions

1- Prior to starting the EET, what types of things did Michael and Sheena do to help themselves build entrepreneurial knowledge/skills?

2- What motivated Michael and Sheena to start the EET?

3- How did Michael and Sheena determine that the EET was a sound idea? Did they use a feasibility analysis? What ideas did they discard before deciding on the EET?

4- What are the key messages that the EET delivers to prospective entrepreneurs?

The key messages delivers to prospective entrepreneurs are broken down into two main concepts: entrepreneurship or dream action (the entrepreneurial mindset). Focusing on the concept of entrepreneurship, students are inspired and learn how to start their own business by

coming up with a viable business idea based on strengths and passions. By focusing on the “dream action” concept, students are inspired to think entrepreneurially in order to formulate and pursue their dreams. This concept helps students to come up with a life vision and commit to taking immediate action toward it. Based on reading the guest speakers’ summaries, Rahim Fazal for example, provides education to youths about how to get what they truly want out of life. He always urges young people to use business principles to map out a fulfilling life path.

5- Is the EET a business model that would be conducive to franchising? Why or why not?

The EET would not be conducive to a franchising model, in my opinion. The company is founded on the expertise and entrepreneurial accomplishments of both Sheena and Michael. National tours are already executed through the reputation and name of the company. Sheena and Michael personally attend the tours, along with guest speakers, in order to deliver the personalized motivation that their company is known for. Franchising would eliminate the need for such extended tours by the “core” group, which is what their success has been built upon. Franchising would only be beneficial, in my opinion, in...