Pelican

Table of Contents

Pelican Sands

Table of Content

Non-Critiquing Evaluation

Critique Evaluation

Action Plan (Fixing the Problem)

References

Pelican Sands

            Often, different executives express different opinions about the same incident. Usually, they all make good points, since they are experienced professionals. This paper will focus on differing executive responses to a critical situation: the wrong dispatch of produce. (Please refer back to the simulation for this incident)

The Wrong Dispatch of Produce

A logistical problem can lead to a wrong dispatch of produce, which then results in an operational crisis that requires immediate attention. Different executives have diverse solutions to this problem.

Observations

Table 1

Opinion from different Executives

Executive | Choice | Resulting Newspaper Story | Cost |

COO | Recall some produce and reroute the rest. The best option is rerouting the shipments. Although it may be time-consuming and costly, this is the best way to keep our daily delivery promise. If we accept this idea, I can implement the plan within two hours. | CVN leaves some stores off its routes. Uneven availability at CVN stores leaves customers annoyed. | 2.15M |

CFO | Allow the franchises to decide. Financially, it is best to trust our franchises and let them decide to sell or withhold the produce. This way, we will minimize our losses without either ruining the delivery schedule or the breaking the promise of freshness. | What’s up at CVN? Why is CVN letting your vendors sell rotten fruit? | 0.91M |

CRO | Recall the produce. The risk of not recalling the procedure is too large to go through; it would compromise both the promise of daily delivery and the produce’s freshness. This will be expensive, but experiencing one day’s loss is better than compromising our brand image. | No delivery at CVN stores. Empty shelves mock waiting customers. | 0.63M |

N/A | Do nothing. | N/A | 0 M |

Analysis

Table 2

Analysis from...