Com3702 Assignment 01

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DECLARATION

I, Raylene Roberta Ogle the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

Your name Your student number Date A witness’ name

Raylene Roberta Ogle 36187380 11 August 2014 Nadine Green

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TABLE OF CONTENTS PAGE DECLARATION

1 INTRODUCTION 2 MEDIA POLICY AND REGULATIONS 2.1 Paradigms of communications policy 2.1.1 Emerging communications industry policy 2.1.2 Public service media policy 2.1.3 New media policy 2.2 Freedom of the media 2.2.1 The freedom of expression 2.2.2 Threats to it 2.2.3 If, how and why such threats can or cannot be motivated 3 MEDIA MANAGEMENT AND MEDIA MARKETS 3.1 Media concentration 3.1.1 The relationship of competition to concentration 3.1.2 The dual nature of the media industry 3.1.3 The four forms of concentration 3.1.4 The dangers of concentration 3.1.5 Positive externalities of the media

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3-4 5 5-6

6-7 7 7-8

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9-10 10 10-11

SELF-ASSESSMENT AND SELD-REFLECTION

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1 INTRODUCTION

Self-regulation takes place in the media industry through policies and implicit rules that guide from within the media organisations themselves or structures closely aligned to the media. This is internal media regulation. This is different from regulation from external sources such as legislation. Regulation is a means of retraining or directing the actions of the media. Although it takes place within the sector itself, it is influenced by external regulation as well (Oosthuizen.1989).

Media policy and regulations refers to the whole process of control or guidance, by established rules and procedures, applied by governments and other political and administrative authorities to all kinds of media activities....