Apples Market Segmentation for Ipad 2

Geographic segmentation involves a business dividing its market on the basis of geography. There are several ways that a market can be geographically segmented. You can divide your market by geographical areas, such as by city, county, state, region (such as West Coast), country, or international region (such as Asia). You can also divide the market into rural, suburban, and urban market segments. You can segment a market by climate or total population in each area.

Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers.

Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests and lifestyles. Segmentation will allow you to better develop and market your products because there will be a more precise match between the product and each segment's needs and wants.

Behavioural segmentation A more focused form of market segmentation that groups consumers based on specific behavioural patterns they display when making purchasing decisions enabling producers to adapt their marketing approach to specific groups. Grouping patterns may include such behaviours as spending, consumption, life style, usage, and desired benefits.

Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products. To help them in this process, they need to analyse and break down the different markets into segmentation categories. The four main bases, which segment a consumer market, are known as Geographic, Demographic, Psychographic and Behavioural segmentation.

Geographic Segmentation is based on variables such as region, city size,...