Market Study Report on Snacking Preferences of Black Consumers - Us - November 2014

ResearchMoz.us include new market research report " Snacking Preferences of Black Consumers - US - November 2014: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

Despite the fact that Blacks are heavy snackers, there is very little advertising aimed at reaching this consumer. While the motivation for snacking may be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities among Blacks, very few companies are reaching out to Blacks in a way that resonates with Blacks. Relatability and authenticity are important.

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Scope and Themes:-

What you need to know

Definition

Data sources

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Issues and Insights:-

What are the leading snacks among Black consumers? What role does culture play in the snacks they eat?

The issues:

The implications:

What are some of the triggers for snacking? How can marketers leverage what is important to Blacks in advertising?

The issues:

The implications:

What role is health playing in the snacks Blacks eat?

The issues:

The implications:

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Trend Application:-

Trend: Fauxthenticity

Trend: Life Hacking

Trend: Help Me Help Myself

Market Drivers:-

Single, time-strapped moms turn snacks into meals

Blacks prefer buying in bulk, saves money, fewer store trips

Blue collar workers and...