Facebook Product Assets and Identity Guide
June 2014
Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
At Facebook, we build tools that help people to connect with one another and tools that make sharing what they want to share—ideas, stories, and photos—much easier. By doing this, we are extending people’s capacity to build and maintain relationships.
Welcome. Use these assets and identity guidelines to accurately communicate the Facebook brand.
Contents
News feed assets Timeline assets Photos assets Messages assets Friend Request assets Notifications assets Pages assets Messenger assets Facebook Identity
7 14 21 34 41 48 55 62 67
What is this guide?
This guide is an overview of product and brand assets for Facebook. It includes copy blocks, image assets and logo guidelines for use in your marketing materials.
News feed assets 7 News feed is a personal newspaper, published by the people you care about.
What are image assets?
This guide displays image assets available for download at the Brand Resource Center The downloadable images are high-resolution Facebook product screen captures that are built to use for online, print/packaging, as well as film/broadcast promotional activities. These captures are at their best when combined with a relevant hardware device or operating system. Please use these product screens as shown or you can customize by replacing photos and modifying or localizing copy. If your plan is to customize a product screenshot, please be sure that the Facebook user interface (UI) shown is visible and not altered in any way from how it’s displayed in real life. The use of these screenshots must adhere to the following guidelines and those found in the Brand Resource Center. Please remember that Facebook needs to approve any image assets used in film and broadcast....
