Will Bury

Kenniece Webber

UOPHX online

Economics/541

BUSINESS PROPOSAL FOR WILL BURY

Have you ever had a long, hard to read book to read for school, work or enjoyment but you didn’t have the patience or time to sit and concentrate? If the answer is yes then we have the product for you! You can listen at your leisure or pace and hear any book read live.

I would like to introduce Will Bury who is an enterprising inventor with an eye and ear for the future of this technologically advanced world and am ready to embark on a small business owner’s dream of owning his own business. For the last few years, Bury has missed his daughter soccer games and other family extracurricular activities to work in his garage on his patented proprietary technology of transforming books into digital form. Although there are books on CD and technology that transforms words into an inhumane spoken sound, his technology takes words and creates a file with the options of either reading it digitally or listening to it with a realistic, synthetic voice. The process of transforming print to digital is faster with Bury’s proprietary technology that he has developed and patented. (Will Bury homework)

After thorough research, Will Bury’s fantastic idea seems to be a venture worth traveling. However, without taking the right steps of determining pricing, production, possible employees and sponsors, etc. his idea could flop. Bury’s current $200,000 annual salary with High Tech Digital Industries will not be an easy task to supplement as a first time business owner.

The general consumer of digital and audio books (which are substitutes to Mr. Bury’s invention) have relatively higher incomes and are affluent with technological advancements. In addition, the younger audiences who download music to digital devices have similar attractions to digitized mediums. Consequently, this technology has the potential to reach a varied audience with multiple uses. For example, a college...