Mkt 438 Public Relations Campaign Overview Paper

Introduction

At Kudler Fine Foods, we offer a wide array of specialty food products. Currently we offer our customers the finest in bakery products, fresh local and imported produce, meat and seafood, condiments and packaged food, and specialty dairy products. At Kudler, we are trying our best to chip away at the customer base or of larger grocery stores. We continue to do this by offering products that spark interest in food and food culture, and by delighting the customer with stellar service.

Public Relations Campaign: Kudler Fine Foods

Team Names: xxxxx, xxxxxx, xxxxxx

MKT 438 Public Relations

Date; xxxxxx, 2011

Instructor: xxxxx

Public Relations Campaign: Kudler Fine Foods

Introduction

At Kudler Fine Foods, we offer a wide array of specialty food products. Currently we offer our customers the finest in bakery products, fresh local and imported produce, meat and seafood, condiments and packaged food, and specialty dairy products. At Kudler, we are trying our best to chip away at the customer base or of larger grocery stores. We continue to do this by offering products that spark interest in food and food culture, and by delighting the customer with stellar service. Currently, Kudler is focusing on a proposed plan to further embrace diversity by expanding our inventory to include even more international specialty products. In doing so, we hope to gain a larger and potentially more diverse customer base. In regards to this venture, public relations issues and procedures must be properly addressed. Ethical issues such as responsible product sourcing must be a focus, as well. Additionally, market research must be conducted to explore the viability of this product expansion and in researching and selecting our target audiences.

Public Relations Issues

Kudler Fine Foods’ mission is “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a...