Berlos Model

Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communication operates on the SMCR model.

The berlo’s model follows the smcr model this model is not specific to any particular communication.

Berlo’s model lives a number of factors under each of the elements :

Source: The source is were the message originates.

Communication skills – It is the individual’s skill to communicate (ability to read, write, speak, listen etc…)

Attitudes – The attitude towards the audience, subject and towards one self for e.g. for the student the attitude is to learn more and for teachers wants to help teach.

Knowledge- The knowledge about the subject one is going to communicate for e.g. whatever the teacher communicates in the class about the subject so having knowledge in what you are communicating.

Note: It is not talking about the general knowledge it is all about the knowledge of the subject, so it is the familiarity of what you are communicating.

Social system – The Social system includes the various aspects in society like values, beliefs, culture, religion and general understanding of society. It is were the communication takes place.

For e.g. class room differs from country to country like behaviors, how we communicate etc.

Note: We can communicate only to the extent that the social system allows, when we communicate take social system into account.

Culture: Culture of the particular society also comes under social system.

All to this model, only if you have the above in the proper or adequate proportion v can communicate.

Encoder: The sender of the message (message originates) is referred as encoder, so the  source is encoding the message here.

Message

Content – The beginning to the end of a message comprises its content for e.g.  From beginning to end whatever the class teacher speaks in the class is the content of the message.

Elements – It includes various things like language, gestures, body language etc,...