Environmental Analysis of Nokia

Nokia

Nokia is a world leader in mobile market, based in Helsinki Finland and with more than 31billion dollar in revenue. It has good reputation all around the world. It is leading brand in some areas and still growing day by day. The vision is a world where everyone being connected can contribute to sustainable development.

Pestel Analysis

Political:

Legal constraints must be taken into account because many businesses aim to make profit so they may be tempted to mislead their customers about prices, quality of products and the availability of their products.

Also taxes such as import and export have an effect on Nokia’s development and theses are more or less impossible to avoid unless a company can afford to run factories in every country and continent in the world.

As markets are deregulated, both operators and manufactures are free to act independently of government intervention. In countries like India and China were partial regulations exist, government intervention does take place.

Economics: in the European market, growing economy in European leads to the increasing income of the people. In contrast, if the economy is decreased, consumers will spend less money on mobile phone, which are negative for Nokia.

Weak global economy in 2009!

Social:

The company does businesses around the world. The population is diversity. For example, the European market that people can be divided into different subcultures and the consumption behaviors are different as well. Also, today, telecommunication is important to people for work and leisure. Also consumers are more aware of mobile phone choice.

Technological:

In the communications market technology is perhaps the most important factors that Nokia have to take into consideration. They have to keep up to date with all newest technological in advance if they are going to capture the biggest market share and stay ahead of their competitors. (Bluetooth, GRSP, and cameras)

Nokia is reaching 130...