Submitted by: Submitted by rebeka818
Views: 55
Words: 645
Pages: 3
Category: Other Topics
Date Submitted: 02/16/2015 02:25 PM
Learning Activities
Required
Reading Marketing Management, Ch. 1
Reading Marketing Management, Ch. 2
Reading Marketing Management, Ch. 4
Video Goals of Marketing Research
Video Secondary Sources of Data
Recommended
Reading Marketing Management, Ch. 3
Video Primary Sources of Data
Video Zappos Video and Video Guide
Assignments
Assignments will be provided by your faculty and displayed here when class starts.
FRIENDLY NAME TITLE DUE DATE POINTS
Week2. Consumer Analysis. 7 daysWeek2
Consumer Analysis
7 days / 11 points
Tasks
Begin working on the Segmentation and Target Market Paper.
Review the Week Two Study Guide.
Objectives/Competencies
2.1Analyze consumer and organizational buying behavior.
2.2Identify dimensions of market segments.
2.3Select target markets based on market segmentation.
2.4Design a positioning strategy.
Learning Activities
Required
Reading Marketing Management, Ch. 6
Reading Marketing Management, Ch. 7
Reading Marketing Management, Ch. 8
Reading Marketing Management, Ch. 10
Video Target: Inside the Bullseye
Video The Ice Cream Wars
Recommended
Video Marriott Video and Video Guide
Video Harley Davidson Video and Video Guide
Simulation Segmentation, Targeting, and Positioning Simulation
Assignments
Assignments will be provided by your faculty and displayed here when class starts.
FRIENDLY NAME TITLE DUE DATE POINTS
Week3. Product Mix. 7 daysWeek3
Product Mix
7 days / 16 points
Tasks
Begin working on the New Product Launch Marketing Plan, Part II.
Review the Week Three Study Guide.
Objectives/Competencies
3.1Identify the steps of product development.
3.2Identify the stages of a product’s life cycle.
3.3Determine product mix.
Learning Activities
Required
Reading Marketing Management, Ch. 9
Reading Marketing Management, Ch. 11
Reading Marketing Management, Ch. 12
Reading Marketing Management, Ch. 13
Reading Marketing Management, Ch. 20
Video Coca-Cola: The Real Story Behind The Real Thing...