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Table of content Content

1. Introduction 2. Question 2 You are the marketing manager of a large financial institution and are commissioned to develop a social media marketing campaign to increase the institution’s visibility in various social media 3

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2.1 Indicate which social media content platforms you would select for a financial

institution and explain why. Select and explain at least four (4) social media content platforms. 3

2.2 Indicate which social media marketing communication tools you would use to

increase the financial institution’s visibility in social media and explain why. You should discuss at least five (5) social media marketing communication tools 3. Conclusions 4. Reference. 5 7 8

Balogun Shade Islamiat 47483032

Introduction

In this assignment I will indicate and explain which social media content platforms I will use to develop a social media marketing campaign to increase my organization (ABA financial institute) visibility in various social media. I will also indicate and explain the social marketing communication tools that will be used to increase the visibility of ABA financial institution in social media.

Balogun Shade Islamiat 47483032

2.1 Social media can be defined as a user-generated content created or produced by the

general public rather than by paid professionals and primarily distributed on the internet. (Barker, Angelopulo 2013: 349) As the marketing manager of ABA financial institute a top financial institution in South Africa, I have been commissioned to develop a social media marketing campaign to increase the institution’s visibility in various social media

 Networking sites (for example Facebook, Myspace): used for locating and

keeping in touch with friends and family, or participating in online groups or fan clubs which have different topics of interest. (Barker, Angelopulo 2013: 349)

 Video-sharing communities (for example YouTube): video sharing and hosting

sites allows...