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15A – Case and Solution
Acorn Industries was a single product line manufacturing facility Case Summary In the 1990s, the expanded and bought other companies management They took on government contracts to diversify their business
They retained their commercial customers that their business was built on Because project management was a new concept, this was a challenge They hired a general manager and reorganized the company organizational chart
By adding the government contracts and more lines, they developed a need for project As the continued to grow, thet added project managers and further evolved their Although successful they still have struggles with project management. What are the strengths of Acorn? Questions & Answers The strengths of Acorn are:
1.
a. Have a successful marketing strategy which relied on three factors (customer, market b. The general manager is an individual with extensive background in program c. Maintain the company’s commercial product line, operating it at full capacity to retain d. Have a project management office (PMO) under the direct auspices of the general manager. profitability and maximize return on investment. management and previously been involved in research and development. and competition) when submitting a proposal.
e. Identified a director of project management with greater responsibility relative to f. Established its own marketing department for each division to facilitate of production What are the weakness of Acorn? The weakness of Acorn are: shortage relative to government contracts .
contract proposals and controlled the project managers, operation and contracts groups.
2.
a. Never fully adopted, nor implemented, any form of project management. departments were virtually nonexistent.
b. Interactions between research and development and the production engineering AYU NINGDYA (25014056)
1
(1) Acorn Industries
c. Corporate management was concerned with a single...