Case Study Regal Marine

Case Study Regal Ma

Case Study: Operations Strategy at Regal Marine

Buena Vista University

Of the potential strategies available to Regal Marine, have they chosen differentiation, cost leadership, or quick response? Do you think that is a good choice for a boat manufacturer? Why or why not?

Out of the strategies available Regal Marine has chosen the differentiation strategy. A differentiation strategy is distinguishing the offerings of an organization in a way that the customer perceives as adding value (Heizer & Render, P. 36). Regal Marine has been able to offer differentiation by constant innovation, unique features, and high quality. A differentiation strategy is good for a boat manufacturer because differentiation is concerned with providing uniqueness. A firm’s opportunities for creating uniqueness are not located within a particular function or activity but can arise from in virtually everything the firm does (Heizer & Render, P. 36). Regal Marine operations managers define everything about their boats that will influence the potential value to the customer. This may be the convenience of a broad product line, product features, or product service. Using a differentiation strategy pretty much allows a company to include all the competitive advantages within the one strategy.

Given the mini-lecture on selection of missions, what would you predict a customer could expect in boats when visiting a boat dealer featuring Regal Marine boats?

When visiting a boat dealer featuring Regal Marine boats a customer could expect a broad production line, high quality, unique features, and exceptional customer satisfaction.

Given that Regal Marine has specifically chosen a differentiation strategy, what would they have to change about their operations and activities if they were to change to a:

a. Cost Leadership strategy

Low-cost leadership entails achieving maximum value as defined by your customer. It requires examining each of the 10...