Case Study Business Service Mkt

Case Bibliography

2006 Edition

Faculty & ResearchHow to use this bibliography

The cases are divided into nine primary curriculum areas, generally corresponding to the author's area at

INSEAD (a case may be placed in another section if more suited to the subject area). Within the sections

the cases are arranged alphabetically. A brief synopsis is given of each case and its pedagogical objectives

followed by a list of additional items available and the copyright year.

1

Ordering procedures ................................................................................................ 2

Abstracts:

Accounting and control ..................................................................................... 3

Asian business & comparative management ................................................ 12

Economics and political science .................................................................... 54

Entrepreneurship & family enterprise ............................................................ 90

Finance............................................................................................................ 113

Marketing ........................................................................................................ 130

Organisational behaviour .............................................................................. 165

Strategy ........................................................................................................... 187

Technology and operations management / Decision sciences.................. 241

Index of new case studies.................................................................................... 302

Index by area......................................................................................................... 304

Index ...................................................................................................................... 315

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