Coke Anaylsis

1. Planning: Coca-cola successfully planned for the future and by sticking to that plan they strives and grew to what they are now

Organization: They organized their management and scoped out the competition. They mobilized local resources and labour to their advantage

Commanding: Douglas Daft was appointed the new chairman in 2000. He made a new executive management team and made it effiecent with less people.

Coordination: Coke has problems when the introduced a new product, now they make sure that it will catch on before introducing new items. The followed the saying, “if it ain’t broke, don’t fix it”.

Control: Dougles daft appointed operation managers to make sure the staff was doing it’s job and keeping the company above water and in the skies

2. This quote can be related to the Coke case by the way that Coca-Cola selects its type of advertisement based on the target location. Another way they embrace their commitment to diversity is by their release of new products such as Vanilla Coke and non-carbonated beverages to meet the diverse needs of consumers. The quote can be related to the behavioral approaches to management by Daft’s decision to make the company a more entrepreneurial organization and slimming down on the number of executive managers.

3. On the eight attribute of performance excellence, Coca-Cola scores very well. The eight attributes can clearly be seen in the company:

Bias toward action by making a decision to appoint Daft as the new CEO because they feel he will get things done better than Ivester.

Closeness to the customers by using local companies to bottle and distribute Coke products so that the community is getting back from the products they purchase.

Autonomy and entrepreneurship by coming out with new products like Vanilla Coke, Diet Vanilla Coke, Diet Coke with lemon, and non-carbonated beverages.

Productivity through people by giving responsibility for implementing the company’s six strategic priorities to Coca-Cola...