Swag

Emily Drumgold

COM 110, section 85 online

Demonstrative Speech Outline

Starting an Etsy Business

General Purpose: To inform

Specific Purpose: To demonstrative to my audience how to open an etsy shop.

Central Idea: Etsy, an online marketplace, is allowing more people access to sell their handmade and vintage treasures, for anyone with a craft it is useful to know how to open one properly and start your own business.

I. Introduction

A. Never did I think I would be able to make something with my own two hands that someone would want to buy. Recently, I got the courage to open an Etsy store to sell my very own handcrafted gemstone jewelry. What was once a hobby is now my own business that is actually turning into a profit. So many people have hidden talents and skills that are hidden away from customers just because no one knows about it. Now Etsy has opened so many doors for small business owners.

B. Credibility: I opened my Etsy shop at the beginning of the year, so in the past couple of months I have learned so much and done enough research to make your brain explode. I want to share my knowledge with everyone. Etsy provides their own blog called The Sellers Handbook which is essentially a blog devoted to developing & prospering in your new shop.

C. Preview of Points:

1. Develop a unique product & a shop name to use as a website address.

2. Develop store policies (mission statement, returns, shipping)

3. Inventory (taking pictures & writing descriptions)

4. Open Shop!

[Transition: Let us now take a closer look at the first step, _______].

II. Body

A. The first step is to develop a product and come up with a witty shop name. Personally, I decided to sell my gemstone jewelry and my nickname is Goldie so that’s how Goldie’s Gems was born!

B. The second step to the process is to develop store policies. Etsy has options to write a shop biography, your refund policies,...