Banking the Mass Affluent: Latest Market Research Report

ResearchMoz.us includes new market research report " Banking the Mass Affluent Insight Report: Industry Size, Shares, Growth, Analysis, Trends And Forecast" to its huge collection of research reports.

This report analyzes the potential of mass affluent conusmers in retail banking industry. Following the financial crisis, banks have been pressurized to re-evaluate their strategies and seek alternative sources of profit as economic conditions declined and competition increased. In this altered environment, banks have adopted various strategies to decrease operating costs and increase revenue potential. Consequently, the banks globally changed their business models to focus more on segments that yield larger profits. Mass affluent consumers are one such segment, offering significant profit potential compared to the mass market due to their relatively high income, frequent travel, and increased spending.

View report details with TOC at: http://www.researchmoz.us/insight-report-banking-the-mass-affluent-report.html

The report extensively details mass affluent consumers and their sub-groups, their various financial goals, behaviors and investment trends, and their future financial requirements. It includes in-depth analysis of various strategies adopted by banks across the world to attract mass affluent consumers. The use of digital technology in service delivery and the role of data analytics in determining future courses of action for banks are also extensively discussed. The report also diagnoses the limitations and hindrances faced by banks in designing customer-specific offerings, and includes case studies on strategies and products devised by banks to acquire mass affluent consumers.

Scope:

The report provides extensive coverage of banking strategies, products and services to target mass affluent consumers.

It includes examples of applications of digital technology and social media in product and service delivery.

It helps in understanding use of...