Cards and Payments Market in Bulgarias: Emerging Opportunities, Trends, Size

Synopsis

The global economic crisis in 2009-2010 had a severe effect on the Bulgarian economy, with gross domestic product (GDP) contracting by 5.5% in 2009. The Bulgarian government and World Bank entered into a memorandum of understanding (MoU) in January 2012 in response. This represented an important step taken by the country’s government to draw on the World Bank’s expertise in developing and implementing strategies and programs to revive the country’s economy. GDP grew by 0.9% in 2013, and is anticipated to rise to 3.0% in 2018, which will be beneficial for Bulgaria’s cards and payments industry over the forecast period (2014-2018).

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Summary

The report provides top-level market analysis, information and insights into Bulgaria's cards and payments industry, including:

Current and forecast values for each category of Bulgaria's cards and payments industry, including debit cards, credit cards and prepaid cards

Comprehensive analysis of the industry’s market attractiveness and future growth areas

Analysis of various market drivers and regulations governing Bulgaria's cards and payments industry

Detailed analysis of marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market

Comprehensive analysis of consumer attitudes and buying preferences for cards

The competitive landscape of Bulgaria's cards and payments industry

Scope

This report provides a comprehensive analysis of Bulgaria’s cards and payments industry.

It provides current values for Bulgaria’s cards and payments industry for 2013, and forecast figures for 2018.

It details the different economic, infrastructural and business drivers affecting Bulgaria’s cards and payments industry.

It outlines the current regulatory framework in the...