Twenty Def. of Marketing

20 definitions of marketing 

``1. Marketing is the process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. 

``2. It is an integrated process through which companies build strongcustomer relationships and create value for their customers and for themselves 

``3. Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

``4. The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably."[5] A different concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. 

``5. marketing is defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage. 

``6. Management process through which goods and services move from concept to the customer. 

7. Marketing is not about providing products or services, it is essentially about providing changing benefits to the changing needs and demands of the customer. 

``8. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

9. The management process responsible for identifying, anticipating and satisfying customer requirements profitably. 

10.  Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or...