Business Driven Technology

Business Driven

Technology

Unit 1

Achieving Business Success

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Unit One

O Chapter One – Business Driven Technology

O Chapter Two – Identifying Competitive Advantages

O Chapter Three – Strategic Initiatives for

Implementing Competitive Advantages

O Chapter Four – Measuring the Success of Strategic

Initiatives

O Chapter Five – Organizational Structures that

Support Strategic Initiatives

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Chapter 1

Business Driven Technology

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LEARNING OUTCOMES

1. Describe the information age and the

differences between data,

information, business intelligence,

and knowledge

2. Identify the different departments in

a company and why they must work

together to achieve success

3. Explain systems thinking and how

management information systems

enable business communications

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COMPETING IN THE

INFORMATION AGE

Did you know . . .

O Avatar, the movie, took over 4 yrs

to make and cost $450 million

O Lady Gaga’s real name is Joanne

Angelina Germanotta

O It costs $2.6 million for a 30-

second advertising time slot

during the Super Bowl

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COMPETING IN THE

INFORMATION AGE

O Fact - The confirmation or validation of an event

or object

O Information age - The present time, during

which infinite quantities of facts are widely

available to anyone who can use a computer

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COMPETING IN THE

INFORMATION AGE

O Examples of the power of business and

technology

O Amazon

O Netflix

O Zappos

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COMPETING IN THE

INFORMATION AGE

O The core drivers of the information age

O Data

O Information

O Business intelligence

O Knowledge

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Data

O Data - Raw facts that describe the

characteristics of an event or object

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Information

O Information - Data converted into a

meaningful and useful context

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